Raising the next pack of Marketing Strategy Luchadores

Some call me a genius, but I’m just your average nerd.

I first laid my eyes on Markstrat as an MBA student in 2012, and I instantly fell in love with the game. At that time I spent many weeks nerding out on regression analysis and utility curves trying to figure out what was the logic behind it.

My teacher must have been the spark in my eyes because he invited me to become an assistant professor the following year. Since then I have become a permanent Markstrat instructor and have run the simulation more than 100 times.

Every time I teach the course, I see the same spark I had being ignited in incoming students. Some of them have a great handle on the game but are still hungry for more details. Others don’t know what the heck is going on, but their competitive juices keep them asking questions. I thought would help them scratch that itch.

So I wrote the book I wish I had had back in the day. And if that was not enough, I launched my tutoring service.

I know in my bones I can help you rise above whatever circumstances you’ve got going on, too.