(finally) fully understand Markstrat
insert How to Win Markstrat
The ultimate guide to acing the Markstrat business simulation. Crafted with love by the Masked Professor over many years of teaching Markstrat, this book contains everything you need to win. From understanding reports to making optimal decisions, it even reveals the perfect playbook for the most common scenarios.
what’s inside HTWM:
10 Principles to Win Markstrat
Yes, 10 simple principles that will get you 80% of the way to win Markstrat. This includes how to approach segment selection, product positioning and development, and managing the marketing funnel.
Understanding Reports for Decision Making
We delve into the Market Research and Company Results reports, pinpointing areas that deserve your attention. Our no-nonsense, direct approach emphasizes what truly matters, ensuring you don’t get overwhelmed while navigating the deluge of Markstrat data.”
Making Decisions 101
We will review all the decision screens, and recap on the methodologies you should use to arrive at them.
Winning Strategies for the Standard Scenario
The Standard Scenario is employed in over 90% of Markstrat simulations. In this section, you will gain foresight into what is likely to happen in the game and discover the perfect playbook to follow. We will delve into how segments evolve over time, identify the most profitable ones, explore ideal product designs for success, and pinpoint low-hanging fruit strategies based on the company you are assigned.
Learnings
Here we reflect on the critical marketing principles embedded in the simulation and that you should learn as part of this experience.